How to Choose Between Redesigning and Rebuilding Your Site

Over time, your website’s appearance and features can become outdated. To fix these issues, you can either redesign or rebuild your website. However, you might struggle to choose between these two options.

For example, redesigning your website can be an effective way to address small functional problems on your website or enhance its overall look. On the other hand, when undergoing a rebrand or migration, building a new website can enable you to achieve your goals more easily. 

In this post, we’ll discuss why you might consider redesigning or rebuilding your website. 

The Difference Between Redesigning and Rebuilding Your Website

If your website isn’t meeting your needs, you might consider redesigning or rebuilding it. With both of these techniques, the goal is to improve your website’s look, features, and/or functionality. However, the exact changes you make will depend on the strategy you choose.

A redesign involves updating the look and feel of your website. Often, most of the fundamentals stay the same, but you might customize your site’s appearance with a new theme or branding:

If you rebuild your website, you’ll be creating a new site from scratch. This can be an effective way to solve problems with your current Content Management System (CMS) or your website’s underlying coding.

When redesigning your website, you might update its color scheme or make it more mobile-friendly. However, rebuilding a website can also involve migrating your content to a new platform or making large-scale changes to how it looks and what it includes.

Why You Might Consider Redesigning Your Website

When you first built your website, you likely chose a theme and plugins that were popular at the time. Without occasional redesigns, your website’s appearance may become outdated. If you want to continue offering a great experience for your users, it’s best to keep up with the latest design techniques.

There are several indicators that will tell you it’s time for a website redesign:

  • Slow loading time
  • Lack of brand awareness
  • Poor Search Engine Optimization (SEO)
  • Confusing navigation menu
  • Subpar performance or appearance on mobile devices

Ultimately, if you want your website to succeed, it’s important to maximize its design for user convenience. This can involve making pages mobile-friendly, or updating your color scheme with more memorable branding.

Pros

There are advantages and drawbacks to opting for a redesign. On the positive side, this often improves the user experience. For example, a redesign increase accessibility by placing important details in a menu or directly on your home page:

Refreshing your web design can also modernize your content by removing outdated stock photos or aggressive pop-ups. This can make your website more appealing to users, which can increase repeat visits.

Plus, a redesign usually takes less time than a complete rebuild. Instead of reinventing the wheel, you can simply implement new themes or plugins to maximize your current design.

Cons

However, redesigning your website can be jarring for your regular visitors. Since a redesign can take time, you could leave your users with malfunctioning features before the process is complete.

To alleviate this problem, you can put your site into maintenance mode. This prevents users from viewing the pages you’re editing:

Still, maintenance mode pages can stop users from finding the content they came for. So it’s possible to lose out on potential new audience members during this process.

Finally, a redesign doesn’t affect the underlying structure of your website. So if your site is suffering from large-scale problems, a simple redesign may not be sufficient.

When your website can no longer support your goals, it’s time to consider building a completely new site. For example, your website builder might become more difficult to manage as your audience grows. To get more control, you can start from scratch on a new platform.

Why You Might Consider Building a New Website

In addition, certain functional issues can be too complex to handle with a simple redesign. Here are some goals you can achieve with a website rebuild:

  • Rebrand your entire website
  • Increase organic traffic
  • Improve your conversion strategy
  • Make major functional changes

With a redesign, you also won’t have to worry about updating your old content. You can simply determine what your site needs and create customized features and content that meet those goals. 

Pros

Similar to a redesign, a rebuild can improve the accessibility of your website. For instance, creating a new website can completely change its structure, allowing visitors to easily navigate your content. 

Using a different platform to build your site can make it easier to attract more organic visitors. A more powerful and flexible CMS like WordPress can help you better engage visitors and improve your search engine rankings.

Cons

Although there are advantages to rebuilding your website, you may also face some challenges. Since you have already spent time and energy on one website, you might be hesitant to completely abandon it and start fresh.

What’s more, it takes time to build a website from the ground up. A platform like WordPress will have tools to help you out, but it still takes time and effort to learn new technology. Plus, you’ll need to set up redirects if you want to make sure visitors find your new site.

How to Choose Between Redesigning and Rebuilding Your Website

A redesign can be effective when you’re implementing smaller functional tweaks, such as editing the site’s color scheme or adding a navigation menu:

However, if you want to completely rebrand your site with a new identity, you’ll want to consider a rebuild instead. By starting your design from scratch, you can make sure that every piece of content matches your brand:

Since every website is different, you’ll need to evaluate yours and note what already works. If you only need minor visual or functional changes, you can probably opt for a redesign. With this option, you can keep your site’s fundamentals the same. 

Alternatively, you may find that there are too many problems for a redesign to address. This is when you can choose a new build instead, and launch version two of your website with clear goals in mind.

Making the Right Choice for Your Website

When it’s time to improve your website, you may struggle to choose between a redesign and a rebuild. Both options can improve unoptimized elements on your website, but it’s important to choose the right option for your needs.

It’s best to start by considering whether you can redesign your current website, either by improving its look or adding user-friendly features. Rebuilding your site is a much more extensive process, but may be a better option if your existing site simply isn’t meeting your needs (or those of your visitors).

Do you have any questions about redesigning or rebuilding your website? Ask us in the comments section below!

What You Need to Know When Building an eCommerce Website

If you’re looking to take your business online, there are a handful of important things to know about building your eCommerce site. Online shops tend to have much more complicated requirements and setup processes than standard websites. 

The good news is that learning how to build an eCommerce website on WordPress.com is simple and straightforward. Once you know which aspects to focus on, you’ll have no problem getting your store up and running. 

In this post, we’ll briefly talk about how to build an eCommerce website. Then, we’ll provide you with five essential tips to help you get started. 

How to Build an eCommerce Website

In this post, we’ll cover some of the most critical factors to keep in mind when creating your eCommerce website design. However, to make the process as smooth as possible, it’s important to have your foundation set.

There are a few things you’ll need to do when building your eCommerce site. This includes:

  • Getting a domain name
  • Purchasing web hosting
  • Choosing a Content Management System (CMS)

You can usually get a domain name and hosting plan for an affordable price. However, if you’re building a complex website and you expect to get a lot of traffic, you’ll want to avoid opting for free or very basic plans, as this can hurt the performance of your store. 

There are many hosting providers that offer plans specifically for eCommerce sites. You’ll also want to select a CMS or website builder that can help you design and launch your site with as little effort as possible. 

If you’re a first-time site owner, we recommend using WordPress.com. The platform offers seamless integration with WooCommerce, which is one of the most popular, reliable, and user-friendly eCommerce plugins available. 

If you prefer to get help to set up your eCommerce store, you can send a message to Built By WordPress.com, our website-building service, and we will help you to design and build your website the way you want it to be. 

If you need help building your eCommerce site, Built By WordPress.com can help. We can streamline and simplify the entire process for you! Check out our website to learn more. 

5 Things to Know When Building an eCommerce Site

Once you’ve registered your domain and purchased a hosting plan, it’s time to start working on your eCommerce website design. Below are five things to keep in mind while designing your site. 

1. Your Product Images and Descriptions Are of Utmost Importance

Your products are the center of your eCommerce site. Therefore, it’s important to make sure that you display high-quality images of your items. 

However, you don’t have to spend a fortune on a professional product photographer. Instead, you can follow some photography best practices to ensure that your images come out well. 

It’s also essential to include important product details such as dimensions, materials, details, and warranty information. This will enable customers to make informed purchasing decisions. It can also help increase sales and avoid complaints or product returns. Do also make sure that the product descriptions are unique for each item. It can be confused for your customers as well as search engines if several similar items for the same product description.

It’s also a good idea to include key selling points and reviews from other customers. This can help add legitimacy to your products and provide social proof. 

2. Customers Want Clear Return and Exchange Policies

No eCommerce site owner wants to deal with a high volume of returns or exchanges. However, offering compensation is an important part of customer satisfaction

Your return policy can influence whether or not consumers decide to purchase something from your store. Therefore, it’s vital to make sure that it’s clear and easily accessible to website visitors:

Providing this information upfront can help minimize the chances of confusion. It can also reduce the amount of time you’ll have to dedicate to fielding customer service calls and inquiries. 

Additionally, being straightforward and transparent about your policies can help increase customer trust. Failing to provide information about returns and refunds can make customers a little wary. They might think that you’re not a legitimate company, and might therefore do their shopping elsewhere. 

Therefore, we recommend creating a dedicated page for your returns and refunds policies on your eCommerce site. You can then provide a link to it in the navigation menu, footer, and follow-up emails. This way, it will be more easily accessible to your customers. 

3. Free Shipping Can Give You a Competitive Advantage

When you’re running a business, one of your main priorities is to keep profit margins high and operational costs low. However, one area you may not want to skimp on is shipping rates.

Thanks to eCommerce giants like Amazon, customers have grown to expect fast and cheap deliveries. Your shipping fees can make the difference between consumers deciding to purchase from you or a competitor with lower rates.

If you can’t offer free shipping on all products, you could offer it on minimum order amounts instead. This can be an effective incentive for customers to increase their orders and, in turn, it can help you increase your revenue.

4. Provide an Easy Way for Customers to Contact You

Providing excellent customer service is vital to the success of your business. Therefore, when building your eCommerce site, you’ll want to make it easy for customers to contact you if they have questions about a particular product or want to place an order by phone or email:

If you don’t want to provide a phone number, you’ll want to ensure that users can reach out to you via email or a contact form. You might also want to add your contact details on the product page and include them in your post-purchase emails. 

5. It’s Smart to Offer Multiple Payment Gateway Options

The checkout process of eCommerce sites is pivotal. Lengthy and complicated checkouts can irritate shoppers and lead to a high cart abandonment rate. 

Another thing that can drive customers away is a lack of payment options. Therefore, we recommend that you give users a selection of payment methods. There are plenty of reliable providers that you can use, including PayPal, Stripe, and Authorize.Net.

Giving your customers multiple payment options can demonstrate that you care about their convenience and safety. It can also increase the likelihood that they’ll complete their orders.

This is another reason we recommend using WordPress for building your eCommerce site. The CMS offers seamless integration with some of the world’s most popular payment gateways. 

Let’s Start Building Your eCommerce

With so many consumers turning to the internet for the products and services they need, now is an ideal time for companies to digitize their businesses. To get started, you’ll need to purchase a domain name and web hosting, and choose a powerful CMS for your website, such as WordPress. 

To recap, here are a few things to keep in mind when working on your eCommerce website design:

  1. Your product images and descriptions are of utmost importance.
  2. Customers want clear return and exchange policies.
  3. Free shipping can give you a competitive advantage.
  4. Provide an easy way for customers to contact you.
  5. It’s smart to offer multiple payment options.

Do you need help building your e-commerce site? At Built By WordPress.com, we can streamline and simplify the entire process for you! Check out our website to learn more.

How to Select Content for Your New Website (5 Tips)

Building a new website can be an exciting but daunting task. If you’re not familiar with web development, you might feel overwhelmed and confused about where to start or what content to add.

However, there are a handful of key pages and elements you can start with to get your site off the ground. Laying the foundation for your site will make it easier to add more content as you become more comfortable with the process. 

In this post, we’ll discuss the strategies for selecting content for your new WordPress.com website. For each one, we’ll include some actionable tips and suggestions to help you get started. 

1. Research Your Audience

Quality content is not just about creating a well-written article or page. It’s also about understanding your reader and their needs. You’ll want to identify any pain points or interests they may have, so you can ensure that you create website content that can help them resolve their problems or achieve their goals. 

Therefore, it’s important that you do some research in order to understand your audience, their problems, and what you can deliver to them. From navigation bars to images and blog posts, you can control your visitors’ first impression.

If you’re not sure where to start, consider browsing through some of your competitors’ websites. Getting a better sense of what sites successfully attract your target audience can make it easier to brainstorm ideas for your new website design. 

2. Add a Logo, Menu and Social icons

Before putting together the more detailed pages of your website, it’s a good idea to start with some of the non-copy elements. This includes a logo, navigation menu, and social media icons:

Solid web design includes a logo that’s easy to recognize. Your logo is an essential part of your branding and is usually placed in the top left corner of your homepage. It should also be visible on every page on your site.

The navigation menu is an integral part of your homepage. This is where visitors will go to find out more about your company and browse your content. Therefore, your menu should be easy to use and it should provide links to the most important pages on your site. 

We also recommend adding social media icons to your header and footer. This will make it easy for visitors to follow your social media pages and share your content with their followers. 

Many WordPress themes include options to add social media icons on different parts of your site. However, you could also use a third-party plugin such as UltimatelySocial.

If you want help building and creating your website content, Built By WordPress.com has you covered. Check out our services to learn more. 

3. Create Engaging Home, Contact, and About Us Pages

The number of pages you have on your website will depend on what type of business you have and how extensive you want your site to be. However, there are three essential pages that you’ll find on almost every website.

These pages are important for letting people know who you are, what you do, and how to get in touch with you. Therefore, we recommend spending some time perfecting them before launching your site.

The homepage is where all the action happens. It’s the first thing visitors see, and it will determine if someone will browse around or leave the site again. When crafting your homepage, it helps to think from the customer’s perspective. 

Your About Us page should provide some information about your company, including your mission and values. It adds a personal touch to your site and can help improve the trustworthiness of your brand. Storytelling is pivotal for this page.

To keep it interesting, you can use social media quotes, testimonials, infographics, and videos:

The Contact page is also important. You can integrate it with Google Maps to make it easier for users to locate you. If you don’t have a physical address or brick-and-mortar store, you can simply include your email address or phone number.

4. Select High-Quality Images and Visuals

Images are another important aspect of web design. You can use them to break up text on a page, promote your products, or highlight the services you offer.

Images can also create a sense of trust for customers who are unfamiliar with your company. You can use photos that complement each other and work together as part of a cohesive theme for your site’s design.

If you’re unable to hire a professional photographer, there are plenty of platforms you can source images from, both free and paid. For example, you can find free stock-like images on sites such as OpenVerse, Unsplash and Pexels. For more high-quality and unique options, you can sign up for a Getty Images or Shutterstock subscription

5. Add Services and Other Key Pages

Once you have the framework of your site in place, you can begin filling out additional pages. For example, you’ll likely want to include a service or products page to showcase your offerings:

Your Service and Product pages should include clear, detailed descriptions as well as aesthetically pleasing visuals. If you’re listing your services, it’s also a smart idea to include a clear Call To Action (CTA) button and a link to your contact page. 

When you’re first creating your website, you may want to add a single Services page that presents an overview of your offerings. Once your site or business starts to grow, you could create an individual page for each service, where you can provide more details and perhaps include some reviews. 

You might also consider adding a blog. A blog is an excellent way to add depth to your website. You can use it to show customers what goes on behind the scenes. It could also be an effective tool to share your unique voice, highlight what makes your business different and more.

Blog posts present another chance for you to talk directly to customers, build trust, and make them feel like they are part of a community. Plus, it can help with your Search Engine Optimization (SEO)

Let’s Start Building Your Website

Building an attractive and engaging website is vital to the success of your business. However, figuring out which content to add can be stressful. Fortunately, there are a handful of essential pages that you can start with.

To recap, here are five key tips you can use when selecting content for your new website design:

  1. Start by researching your audience and identifying their interests and problems. 
  2. Add important elements such as your logo, navigation menu, and social media icons.
  3. Create an engaging homepage and about us page, and provide contact details. 
  4. Select high-quality images and visuals for your pages. 
  5. Add a page with your services and products, and consider starting a blog. 

Do you want help building your first website? At Built By WordPress.com, we have you covered! Check out our services to learn more.

How You Can Kick-Start Your Job Hunt With a Personal Website

Are you wondering how to stand out from the crowd as you search for a new job? When you create a personal website, you can make a lasting impression on employers. By showcasing your skills and work experience, you can take control of your professional narrative and increase your credibility.

In this post, we’ll discuss how a personal website can help kick-start your job hunt. Then we’ll explain how to create a personal website by highlighting the essential elements to include. 

How a Personal Website Can Kick-Start Your Job Hunt

Finding a new job or clients can feel like an uphill battle. With so many job seekers out there, it’s easy for your applications and cold emails to go overlooked.

A personal website can help set you apart from your peers. It gives you the opportunity to provide information beyond what fits on a one-page resume:

In just a few basic web pages, you can:

  • Boost your credibility. A personal website makes you look organized, motivated, and professional. You can even link to it in your LinkedIn profile and CV. 
  • Share your work. If you work in a creative field, you might want to create a pure portfolio site. Otherwise, you can include your job history and resume.
  • Control your narrative. You can help ensure that you’re in charge of what information is reaching potential employers. You can include curated content that is advantageous to your goals.

The modern job market is ripe for qualified candidates, but that doesn’t mean it’s easy to land a job or get the client. If you don’t prioritize creating a personal website, you might leave space for other candidates to outshine you.

How to Create a Personal Website (3 Key Elements to Include)

A personal website can help you land your dream job or attract new clients. Let’s review three essential elements you’ll want to include.

1. An About Page

When the primary purpose of your website is to help you get a job, you’ll want to create a compelling About page. This will be a pillar for your site. It can also double as your homepage:

An About page allows you to share your personal and professional story. When you build your About page, it’s smart to include:

  • Location: Seeing where you’re from and where you’re based can help visitors verify your legitimacy.
  • Title: If you have a fixed title such as “Data Analyst”, this is a great place to include it.
  • Specialization: If you don’t want to limit yourself to a title, you can talk more broadly about your field of expertise, such as “Information Technology”.
  • Accomplishments: You’ll want to establish some credibility upfront, so listing a few awards or career highlights here is a great idea.

You also want to consider taking a good professional headshot and writing a clear and concise personal bio.

Ultimately, your About page is where you introduce yourself. You should be honest and direct, but you should always try to “sell yourself” too.

2. A Portfolio Page

Your portfolio page is where you can provide a more comprehensive picture of your work history.

The design choices you make when creating your online portfolio should reflect your own style. However, there are some key aspects to consider:

  • Organization. Your work should be displayed in a neat and tidy fashion. Navigation should be simple and straightforward.
  • Visuals. No matter your industry, you can include one image for each portfolio entry (as in the above example). These photos should always be high-quality and professional-looking.
  • Descriptions. Even if the work speaks for itself, it’s a good idea to include a brief summary of each position or project. You can add the name of the company and when the project was completed.

You don’t need to add every detail of your work history to your Portfolio page. Simply curate the most impressive bits and showcase them. The goal isn’t to leave visitors scrolling through a long page, but to quickly show them what you’re capable of.

3. A Contact Page

A professional Contact page is crucial if you want to use your personal website to start conversations with potential employers. An effective Contact page will likely feature a contact form:

Using a contact form instead of simply listing your personal details can help protect your information. It can also leave a strong first impression, as it’s more professional and user-friendly. When creating your contact form, be sure to include basic fields such as Name, Email, Subject, and Message. 

You can also add a Call To Action (CTA) inviting visitors to fill out your form. Additionally, if they are work-friendly or relevant, this is a great place to link to your social media accounts.

Tips for Designing a Convincing Personal Website

Now you may know the essential pages required for a quality personal website. Still, unless you have some background in web design, you may not know where to begin. 

Let’s cover a few design tips that can help you as you build your personal website:

  • Branding. Your personal image is your business. Therefore, you may want to think carefully about your overall site branding. For instance, you may want to choose a color palette and fonts that reflect your profession. 
  • Minimalism. It’s best to keep things neat and neutral. You should favor clarity and ease of use. 
  • Images. Avoid including any informal or sloppy images. Prioritize one professional photo of yourself at a minimum (on your About page). You can always add more images later.

If your site feels plain, you can also use a photo of yourself as your homepage. Here’s an example of a simple yet stylish personal website that does this:

At the end of the day, WordPress is highly accessible, so it’s possible to build a website from scratch even if you’re a beginner. However, if you’re eager to find a new job, you may not want to spend your time learning the ropes of website design. 

You might want to consider hiring a WordPress developer instead, but sifting through a sea of programmers can be daunting. To get your site off the ground quickly, our Built By WordPress.com design services may offer the solution you need.

Boost Your Chances of Getting a Job With a Personal Website

Facing endless rejections can be discouraging when you’re searching for a new job. However, a sleek and informative personal website can boost your chances of getting hired.

To recap, here are the essential web pages for a strong personal website:

  1. About: Provide key information about yourself and your experience.
  2. Portfolio: Offer tangible examples of your work or your employment history.
  3. Contact: Give potential employers and clients a way to reach you.

What will you include on your personal website? Share your ideas with us in the comments section below!

The Importance of Creating Your Own Website

Almost any person or business can benefit from a website in 2022. Whether you run a small store or work a 9-to-5 job, having your own site offers the perfect way to showcase who you are and what you can offer. The only thing standing between you and the rest of the world is learning how to create your own website.

WordPress makes that process easier than you can imagine. Thanks to this popular Content Management System (CMS), you don’t need to know anything about web development to design a stunning site. 

In this article, we’ll discuss some of the reasons why you should create your own site. We’ll also look at the benefits of having a website. Finally, we’ll talk about how you can use WordPress to launch your new project. Let’s get to it!

Why Have Your Own Website?

When you rely on third-party platforms such as social media or blogging sites to host your content, you lose control over it. With a website of your own, you can decide what content you want to publish, how to publish it, and when.

A website of your own can be anything you want it to be. You can use WordPress to create a portfolio that doubles as a blog. You can use it to sell your products and services online. You can set up community boards, encourage users to talk to each other in comments sections, create a podcast, and much more.

WordPress alone powers 42 percent of the entire web. This means it hosts hundreds of millions of websites, each with a unique purpose. Every month, WordPress websites publish over 70 million new posts and receive more than 77 million comments.

If you want to share your ideas with the rest of the world, or you have a business that you want to grow to its full potential, you need a website. Considering how easy it can be to create one, there’s no excuse not to do it.

3 Ways That You Can Benefit From Having a Website

If you’re not sure about why you’d need a website, here are several reasons why having one can benefit you. 

1. Your Website Can Be Your CV

A comprehensive LinkedIn profile can be impressive. However, if you want to go the extra mile, having a website that showcases your professional accomplishments can help you wow potential recruiters:

The Importance of Creating Your Own Website

You can design your website in any way that you see fit, and choose precisely how you want to showcase your expertise. With a site, you can devote entire pages to case studies, include testimonials from coworkers and former bosses, and more. In our experience, having a professional-looking CV or portfolio will help you raise a lot of interest.

2. You Can Build an Online Business

Every modern business or side hustle needs a website. However, you can also have a business that operates entirely through your WordPress site. For example, you can use the popular WordPress e-commerce plugin, WooCommerce, to launch an online store, selling products that you make or source from third parties:

The Importance of Creating Your Own Website

Controlling your own store means that you don’t have to pay a cut of sales to platforms such as Amazon or eBay. You also get to control the entire sales experience. Plus, you can use your website to sell other types of goods, such as in-person or online services.

3. Create a Voice for Your Community

Websites don’t have to be about turning a profit or advancing your professional life. Some of the best sites in the world are all about community, and providing a safe space for people to discuss particular issues.

With WordPress, you can easily create blogs with comment sections. This enables users to talk about your content and share their own points of view. You can also set up full-blown community websites, including forums, mailing lists, and almost any other feature that you can imagine. 

WordPress.com itself has a very active forum where you can ask questions about technical issues or how to use the software:

The Importance of Creating Your Own Website

As your community website grows, it can become a hub for organizing events, collecting money for charity, and simply enabling people to connect with one another. All that thanks to a simple website.

How to Create Your Own Website: Where to Begin

Knowing what CMS you want to use to create your website is a great start, but there’s a lot of planning involved before you can get to work. Let’s look at some important steps.

Define Your Website’s Goal

Every website has a goal. Online stores want to drive sales, blogs want to get traffic, portfolios are designed to generate leads, and so on. If you’re going to spend time and money creating a website, you need to know what you want to accomplish with it.

Depending on the type of project you want to create, you can have one of the following goals:

  • Drive sales
  • Increase awareness
  • Build an audience
  • Collect leads
  • Connect your visitors

If you’re having trouble defining a goal, think about how your website can benefit you or others. This should help provide you with a clear answer.

Choose the Platform for Your Website

If you’re new to building websites, your best option is to use a platform that simplifies the process, such as WordPress. This CMS enables you to build almost any type of website that you need. It’s also easy to use, even if you’ve never worked on a web project before:

The Importance of Creating Your Own Website

However, it’s important to understand the difference between WordPress.com and self-hosted WordPress. Self-hosted WordPress enables you to download the software and use it on any hosting service that you want.

With WordPress.com, however, you get to use the CMS on a hosted platform. This means that the platform takes care of setting up your site and managing its server, so you never have to worry about performance. WordPress.com also offers built-in marketing and Search Engine Optimization (SEO) tools to make your job easier.

For your first project, we recommend using WordPress.com. That way, you’ll learn how to use the CMS in a secure and fast environment.

Prepare the Copy and Images That You’ll Use

Usually, we recommend that you start coming up with design ideas before you start working on a website. That way, you’ll know what you’re building towards. The same applies to text or copy – you need at least a rough outline of what content you want to include on your website.

For example, if you’re planning to create an online portfolio for your photography, you’ll need to know what images you want to showcase. You’ll also need some text that explains who you are, what services you offer, and what makes you unique:

The Importance of Creating Your Own Website

It’s fine if you don’t know precisely how you want your website to look just yet. You have plenty of time to look for inspiration. Moreover, if you decide to get help, an expert will be able to steer you in the right direction.

Get Expert Help to Build Your Website

Although WordPress makes it simple to create a website, designing pages that look professional and offer advanced features requires a lot of knowledge. You can do it on your own if you have the time and the resources, but sometimes getting professional help can be the right choice.

Thanks to WordPress’ popularity, there’s a thriving ecosystem of developers and designers who can help you build the type of website you want. Built by WordPress.com is a service run by WordPress experts that can help get your project underway:

website design service

To get started, simply fill out a form that outlines your project idea. Then, an expert will get in touch with you to help you figure out how to take that idea and turn it into a website.

Let’s Start Building Your Website Today

Whether you want to write about your favorite topics or sell products online, having your own website is always a good idea. You’ll get full control over the visitor experience, and you’ll be able to modify any aspect of your content. 

Building a website can be hard, but WordPress makes that process much simpler. If you don’t have the time to learn how to use WordPress, your best bet is to find the right experts to help your vision come to life.

Do you have any questions about how to create your own website? Built by WordPress.com can connect you with the right experts and help you get started right away. Fill out our Getting Started form and take the first step! 

A Complete Guide to Redesigning Your Website

The thought of overhauling your entire site can seem daunting. Maybe you’re a solo entrepreneur, or your site needs a serious refresh. Ignoring the problem may seem easier than confronting it. Unfortunately, an outdated, underperforming website won’t drive conversions and may even damage your reputation.

Trends change over time, and web design is no different. If your site is starting to look behind the times, it may be time for a redesign. Fortunately, the process doesn’t have to be challenging. 

In this post, we’ll explore the various factors to consider when approaching a website redesign. We’ll then share advice for a friction-free revamp. Let’s get started! 

An Introduction to Website Redesign (and Why Your Site May Benefit From a Makeover)

A redesign is where you make significant modifications to your website. Unlike a site refresh, a redesign typically involves far-reaching changes. These may include everything from updating your content to changing your website’s structure, or a complete visual overhaul like a new color scheme.

With a redesign, you’ll typically change both your site’s visual appearance and its underlying code. For example, you might roll out new branding while also restructuring your site’s navigation.

An effective redesign can improve the quality of the visitor experience. This can boost your conversion rates and your revenue. 

Since visitors have a positive experience with your site, they’re more likely to remain on your website longer. This increased time on page can improve key metrics used by search engines to rank your content, including your bounce rate and average session duration. In this way, an effective website redesign can improve your position in the search results.

Since a redesign impacts your site’s code, it may also affect its speed and performance. For this reason, you may also want to consider a redesign if your website is currently underperforming. 

If you’re unsure about your site speed, you can put it to the test using a tool such as GTmetrix:

How to Approach Your Website Redesign

Furthermore, you might consider redesigning your site if the User Interface (UI) appears outdated, stale, or no longer reflects your company branding.

If a monitoring tool such as Google Analytics reveals unusually high bounce rates, this is another indication that your site’s design isn’t making the best first impression:

We also recommend a site redesign if your web design, development, or maintenance tools are no longer the best fit for your project. Your website’s needs can evolve, which may make your original systems obsolete. 

If you need help evaluating your site or want to talk about a redesign, our team is happy to help! Simply let us know a bit about your project, and we’ll be in touch. 

Why You May Want to Redesign Your Site With WordPress.com

Powering over 42 percent of the web, WordPress is a hugely popular Content Management System (CMS). If you’re planning a redesign, you may want to consider migrating to WordPress.com as part of your website overhaul.

WordPress.com gives you the flexibility to modify your site’s functionality. It also includes a user-friendly dashboard and dedicated support if you run into any issues. 

You can easily extend WordPress core using plugins. With thousands of add-ons available, you have lots of options: 

How to Approach Your Website Redesign

You can also change your site’s look and feel at any point by installing a theme. You’ll find hundreds of choices for all kinds of websites:

How to Approach Your Website Redesign

Furthermore, an effective redesign can make your site easier to find in the search results. As a fast, search engine-friendly platform, WordPress.com can amplify these benefits. 

Some plugins, such as Yoast SEO, can even explicitly improve your position in the search engine result pages. Most users never scroll past the first page of Google’s search results. Therefore, you’ll likely want to do everything in your power to climb those rankings. 

You can use Yoast SEO to specify the keyword you want to rank for. The plugin will then evaluate your content and provide actionable suggestions on how to target this word or phrase: 

How to Approach Your Website Redesign

To ensure your site provides the best possible user experience, you may also want to install performance-focused WordPress plugins. 

Jetpack Boost promises to help improve your search engine performance with a single click. In particular, the plugin promises to increase your Core Web Vitals score. This is a new set of performance criteria used by Google to rank sites in its search results. By improving your Core Web Vitals score using tools such as Jetpack Boost, you can boost your rankings and traffic. 

How to Prepare for a Website Redesign

When preparing for a site overhaul, we recommend taking stock of your current design. You can then identify any problem areas. These may be anything from a shopping cart that’s frequently abandoned to a slow-loading video gallery.

When analyzing your site, it may help to study its traffic and behavioral patterns using a tool such as Google Analytics. This platform can help you pinpoint any underperforming pages. 

For example, if a page is experiencing a higher-than-average bounce rate, you may want to take a closer look at it.

You don’t necessarily have to change every part of your website. There may be some elements that already deliver the desired results. It’s essential to identify these features so that you can ensure they survive the website redesign process. 

Once you’ve identified your problem pages, it may help to use a visual reporting tool such as Aurora Heatmap, which can provide a deeper insight into the issues within that individual webpage.

During this phase, it’s important to identify your goals. This process enables you to focus on achieving specific results with your redesign. For example, if you want to improve your email conversions, you may want to focus on redesigning your site’s signup forms.

When revamping your website, it’s also wise to keep your target audience firmly in mind. Before you start planning your redesign, consider creating a buyer persona — a fictional character who represents your ideal customer. 

After performing this research, you can consolidate all of the information into a wish list. This can be an invaluable resource if you choose to partner with a third party, such as a designer or developer. 

How to Redesign Your WordPress Website

If redesigning your website feels like a huge task, you may benefit from some specialist help. That might involve partnering with a designer who can create an entirely new look for your website, or working with a developer who can implement the proposed changes. 

Working with multiple third parties will inevitably add more costs and complexities to your website redesign. For this reason, we recommend finding a partner who can manage the entire project, from creating the initial design to updating your website.

At Built By WordPress.com, our expert team can turn your ideas into a design for a world-class and mobile-friendly site suited to your needs. We can then bring this vision to life while also optimizing your content for SEO and performance:

How to Approach Your Website Redesign

If you’re looking to migrate to the WordPress.com platform, our team can even transfer all your content for you. Regardless of your current platform, we can guarantee a friction-free transition to the WordPress CMS, with minimal impact on SEO and no interruptions to your existing users. 

To find out how our team of WordPress specialists can help you, simply tell us more about your site by filling out this short form. We’ll then evaluate your needs and contact you with personalized recommendations and website redesign costs. 

Redesign Your Website Today

It’s always better to confront a problem head-on rather than ignoring it and hoping that it goes away. An outdated, sluggish, or underperforming website is no exception. 

If your site desperately needs a redesign, Built By WordPress.com can bring it into line with the latest trends. Once your website is back at the cutting edge, you should see an increase in your search engine rankings, conversions, site speed, and everything in between. 

Got questions about how to ace your next website redesign? Our team of design and development experts is on-hand to offer their expert advice!

Website Designs for Therapists and Health Care Professionals

When you work in the private health care industry, a professional website is essential for attracting new clients. However, finding the time and expertise to create a standout website design catered to therapy or health can be challenging.

Fortunately, all you need to know are what key factors to consider and which elements to include. Once you have a solid plan in mind, you can start off on the right foot by defining a clear niche, establishing strong branding, and developing effective Calls to Action (CTAs).

In this post, we’ll discuss how dedicated websites can benefit therapists and health care professionals. Then we’ll go over the unique design features they should include. Finally, we’ll offer five essential tips for creating a strong therapist website design. Let’s jump right in!

Why Therapists and Health Care Professionals Should Have a Website

Trying to navigate today’s digital-driven world can feel overwhelming, especially when it comes to your business. However, there are many benefits to establishing an online presence, and more specifically, a website for your health care or therapy practice. 

When searching for a product or service, most people today turn to the internet. Having a website can help potential clients find your services and encourage them to contact you:

The right therapist website design can be a powerful marketing tool. It can help you find new jobs and clients with ease. That’s because a digital footprint can demonstrate both credibility and authority. 

Additionally, a website can be an ideal portfolio and promotional tool for showcasing your qualifications, speaking engagements, and even awards. It provides an excellent way to tell visitors what your practice is about, what services you offer, and what makes you uniquely equipped to treat them. 

Finally, your website can include a targeted Call To Action (CTA). This lets existing and potential clients get in contact with you, book appointments, make payments, and more. If you offer telehealth services, you can also use your site to offer online sessions.

Essential Elements of a Health Care or Therapist Website Design

The specific features and content you include on your website will vary depending on your practice and services. However, there are a handful of elements that any professional health care website should offer. 

Key Information to Include in Your Health Care Website Design

As with any type of website, it’s important to include a few foundational pages. An ‘About’ page is essential for explaining who you are and what you offer. In the health care industry, this is also crucial for communicating your expertise, qualifications, and background. 

It’s common for therapists to include their licensing and certification on this page, as this is an essential signal of credibility. You’ll want to offer this information front and center. Furthermore, your About page is a good place to list your alma mater and share some basic information, such as your hometown or personal interests.

A Contact page or form is also critical, as it indicates to clients that they can easily get in touch with you. There you can include your phone number, email, and office hours. 

Key Characteristics of a Health Care Website Design

In addition to the specifics we just covered, there are some overarching design characteristics and elements to consider. For instance, as a therapist or health care professional, it’s crucial to take the overall look and feel of your design into account.

You’ll want to portray professionalism and trustworthiness. Everything from fonts to colors to images can help paint you in a certain light. Consider using calming tones, such as blues, which can evoke feelings of trust among visitors.

Also, keep in mind that a neat, clean layout and high-quality images can make a strong first impression:

Another important aspect of any successful website design is making sure your pages are fast and easy to navigate. Slow loading times can increase your bounce rate, or the percentage of people who leave your site after only viewing one page. It’s also vital to build a user-friendly navigation menu that makes browsing your site quick and simple. 

Achieving this requires choosing a theme with a distinct, modern layout. This can help you organize your content in a practical and sensible manner. That way, you can highlight key elements, such as your CTAs.

If you need assistance selecting your theme, we can help. At Built By WordPress.com, we offer professional web design services that can take your site to the next level.

5 Tips to Get Started With Your Health Care Website Design

Now that you understand the key elements of a quality therapist website design, let’s take a look at how to go about creating one. Below are five tips you can follow to get started.

1. Decide Your Site’s Primary Purpose

As we’ve discussed, there are a variety of ways you can use a professional website. Deciding its primary purpose helps ensure that your design assists you in achieving your goals.

For example, a primary aim could be to sell therapy sessions online or streamline your booking process. Alternatively, perhaps you’d like a website so it’s easier for patients and potential clients to get in touch with you.

Once you figure out the end goal for your health care website, it will be easier to prioritize and organize the essential elements to make that happen. This might include detailed contact forms, CTAs, and online booking systems. 

2. Define Your Niche

Health care is an expansive field. Narrowing your niche can help you better target your ideal clients and make it easier for them to come across your website.

The more specific you are with your design and content, the easier it will be to optimize your site for better visibility in Google searches. This can also help focus your content. That way, instead of casting a wide net, you can establish yourself as an authority in your specific field.

For example, in the following screenshot, the instructor makes visitors immediate aware that they specialize in practices using Ayurveda and Primordial Sound Meditation:

One way you can establish your niche is by outlining your specific areas of specialization and the services that go along with them. For example, consider what unique offerings you provide that help distinguish you from others in your field.

3. Establish Your Branding

Another significant part of designing a website is establishing your branding. This consists of everything from your business name and logo to your voice and messaging:

You’ll want to keep your branding consistent across all platforms so you can create a cohesive, professional presence that is easy to recognize. Aside from designing a logo and building a color scheme or palette for your website, it’s also smart to create a brand message that defines your personal “why.”

For example, what motivates you, and why should clients entrust their care to you? You can use this as your mission statement to clearly communicate your position, vision, and values.

4. Develop Your CTAs

This tip relies on clearly understanding what you want your health care website to do for you. Once you’ve answered that question, you can work on developing your CTAs to encourage visitors to take specific actions:

Your CTA is arguably the most important element of your website, as it’s your best chance for encouraging visitors to convert. Therefore, it’s essential to spend time considering the wording and design of this feature.

It’s important to make sure that your CTAs are aesthetically pleasing and stand out on the page. You can do this by using high-contrast colors and concise yet actionable wording. 

5. Work With a Website Professional to Build Your Site

Since you are a health care professional, website design is probably outside your scope of expertise — and that’s okay. Your professional development hours will likely be better spent on health-related education or enrichment.

However, there’s no need to worry. There are plenty of online services and solutions that can assist you in creating the website of your dreams.

At Built By WordPress.com, we offer professional design services dedicated to helping people who want to create a website, but don’t know where to start:

We can assist with everything from initial design and development to redesigns and migrations. To get started, you can fill out a form detailing what you’re looking for in a website. After that, one of our agents will get in contact with you so they can better understand your design concept. Then they’ll get to work building and launching your site. 

Start Designing Your Health Care Site Today

In our digital age, selling your private health care services can be tough. You may be struggling to market yourself online so you can expand your business. Fortunately, creating a high-quality and professional therapist website design can go a long way toward helping you establish credibility and authority. It can also attract more clients. 

Let’s recap our five tips for getting started with your health care website design:

  1. Decide on your site’s primary purpose.
  2. Define your niche.
  3. Establish your branding.
  4. Develop your CTAs.
  5. Work with a website design professional to bring your idea to life. 

Are you ready to get the ball rolling with your therapist website design? You can sign up for Built by WordPress.com!

How to Create Your Professional Portfolio Online in 5 Steps

If you are a professional trying to find work, you may find it hard to stand out from the sea of talent in today’s labor market. An online portfolio showcasing your skills can be the best way to attract new business, but how do you even begin?

Fortunately, WordPress.com can provide the platform you need to create a professional portfolio online. You can promote your best work in a highly visual way, either for prospective employers or potential clients. Better yet, if you don’t know where to start, our Built By WordPress.com service can help you create a professionally designed portfolio website quickly.

In this guide, we’ll discuss what an online portfolio is and why you might need one. Then we’ll outline five steps you can follow to get yours up and running. Let’s get to work!

An Introduction to Online Portfolios

An online portfolio is a digital collection of your previous work. It visually demonstrates your skills and qualifications, and can be a way of establishing yourself as a brand on the web:

Portfolio websites are useful for (but not limited to) those in creative industries who want to showcase what they have to offer. This can include professionals like the Play Nice design studio (shown above), as well as artists, writers, photographers, and speakers.

Why It’s Beneficial to Have an Online Portfolio

Creating a professional portfolio online offers many benefits, including:

  • It is easily searchable. All of your professional accomplishments are collated, rather than scattered across various platforms. This can boost your online presence, and makes it easier for interested parties to find you through Google searches (and even share your work with others).
  • It tells a story. With all of your projects in one space, you can clearly demonstrate how your work has developed over time. It is also easy to update this virtual space with new projects, and you can remove old work quickly. 
  • It highlights your best work and achievements. Rather than trying to display everything you’ve ever done, you can focus on your outstanding accomplishments. Along with work samples, you might also include positive feedback from people or brands you have worked with.
  • It can attract inbound leads. By demonstrating what you can offer, you improve your chances of securing new work. Providing a clear call to action and contact information encourages visitors to follow up.
  • It looks professional. You can present yourself as a brand exactly how you want, showcasing your personality through the work examples and the theme you choose. Putting effort into crafting a portfolio not only shows creativity, but also demonstrates consistency, dedication, and communication skills.

Other than the time and effort required, there’s little downside to creating your own portfolio. The good news is that this task may be simpler and quicker than you expect.

How to Create Your Professional Portfolio Online in 5 Steps

If you’re ready to get started, here are the five key steps for building your professional portfolio online.

Step 1: Make a Clear Plan

First, you need to decide what platform you would like to use. WordPress.com is one of the most popular Content Management Systems (CMSes) that allows you to create your own site to host your work. This platform is free, flexible, and beginner-friendly.

What’s more, you don’t need to do it all yourself – our Built By WordPress.com service can help you create a website for your professional portfolio quickly. Simply fill out the form provided, and our team will work closely with you to professionally design your new site.

Once you’ve chosen the tool you’ll use, you need to decide on a domain name that reflects your brand. This will allow you to be easily searchable.

Finally, you should decide what industry you’re targeting. You can also consider what pain points your product or service will solve for potential clients. This will help you decide what samples you should showcase in your portfolio, and keep it focused on the industry you’re looking to work in.

Step 2: Collate Samples of Your Work

When you begin selecting samples, you should choose examples that are relevant to your target audience and reflect the kind of work you want to do. You’ll also want to focus on the projects you’re most passionate about, most proud of, or have received the best feedback on.

You can still create a portfolio if you don’t have real-world examples of work yet. For instance, if you’ve just graduated, you probably don’t have much experience in a professional workplace. Instead, you might create hypothetical projects for imaginary clients, focused on the industry you are trying to break into. This might even be the extra factor you need to stand out in the job application process.

It’s also a good idea to try and tell a story with your samples. For example, creative post-production company Workprint features a running background reel of work on its landing page, which immediately tells the visitor what the business does:

Not only is this visually eye-catching, but it presents the work in a clear, scrollable format that encourages you to read on.

If your industry is not traditionally visual, you can include any other examples of work that best demonstrate what you do. This can include case studies, research, reports, presentations, or certificates. 

For instance, data scientist David Venturi uses his portfolio to show off online courses he’s created and to drive traffic to them: 

Most people think of portfolios as resources that only designers and other visual professionals can use. However, with the right approach, almost any profession can benefit from a portfolio since it can make you stand out to recruiters or help you attract clients.

Step 3: Add Your Key Information

Next, it’s important to include more than just work samples in your online portfolio. You should consider creating an “About Me” page to explain the work you do, and give the reader some background about your story and career. 

You could also include a professional photo and feature your traditional resume. Here’s an example from wedding photographer Larisa Shorina:

After all your hard work in compiling your portfolio website, you’ll also want to list your contact details so potential clients or employers can get in touch. These include a phone number, an address and a map (if you have a physical business location), and, of course, an email address. A great contact page will include all of that information and a contact form so that users don’t have to copy and paste your details.

If you have them, you could also include positive testimonials from happy customers or clients, or highlight any high-profile companies you have worked with. Freelance UX/UI Designer Stef Ivanov includes a separate testimonial page with his online portfolio:

Social proof can be a persuasive marketing tool. Therefore, endorsements are an effective way to advertise yourself as a brand and provide further evidence of your good work.

Step 4: Organize Your Portfolio

Now that you’ve gathered all the content you will include in your online portfolio, you should make sure it is visually appealing and easy to navigate. You’ll want to ensure that readers don’t have to go through a long journey to find your work.

Artist Holly Wong provides clickable categories visitors can use to sort her projects by type, while also including a page where you can scroll through all of her work:

You can make use of WordPress.com categories and tags to easily organize your own work based on broad groupings or specific topics.

Step 5: Share Your Portfolio

Once your portfolio has been created, you can continue to add your most recent projects as your skills and experience grow. It’s vital to keep it frequently updated. 

You’ll also want to get your portfolio out there to attract the work you’re looking for. You can share it on any social media site you are active on, including LinkedIn. The link to your website could also be incorporated as a permanent detail in your Twitter and Instagram bios.

To make your work easily shareable, you can also use a tool like Social Media Share Buttons & Social Sharing Icons:

Finally, it’s smart to add a link to your online portfolio in your email signature, and include a bonus link on your resume if you are actively seeking employment.

Build Your Own Professional Portfolio Today

By crafting a professional portfolio website, you can demonstrate the skills and abilities you have that make you stand out from the crowd. Fortunately, WordPress.com can provide the platform you need to get started, along with customizable design options and support from our Built By WordPress.com service.

To create your portfolio website, all you need to do is:

  1. Make a clear plan.
  2. Collate samples of your work.
  3. Add your key information.
  4. Organize your portfolio.
  5. Share your portfolio.

Do you have any questions about building your professional portfolio online? Just reach out and we will get back to you soon.