There are a number of issues you may encounter when launching a website. For example, some features might fail to work, or users might be unable to interact with certain elements on your site. If you’re not prepared, the launch may not go well.
Fortunately, there are a few simple things you can do to make sure everything goes smoothly. These tasks are not difficult or time-consuming, and they can help you prepare your site for a successful launch.
In this post, we’ll look at the four most important tasks you’ll need to complete before taking your new website live. Let’s get started!
1. Make Sure You Have Great Content
If you’re launching a website, the last thing you want is for people to be unimpressed by it. Therefore, it’s important to make sure you have high-quality content, including informative articles and well-designed pages.
For instance, you might want to take the time to edit and proofread your blog posts. You’ll also want to use high-quality images in your posts and pages. This will help make your site more visually appealing and professional.
Additionally, it’s important to keep your audience in mind. You’ll want to tailor your content to their needs. For example, if you’re trying to reach an international audience, it’s best to use clear language and avoid using metaphors or difficult words.
High-quality content can encourage users to return to your website in the future. It can also help you rank higher in the search engine results pages.
2. Set Up Analytics to Track Your Progress
It’s also important to set up analytics before launching your website. This way, you’ll be able to track the performance of your pages, and use that data to improve your content over time.
Google Analytics is a free tool that gives you detailed information about your website’s traffic:
You can use it to track the number of people who visit your site, how long they spend on it, what pages they visit, and more. This information can help you identify your best-performing pages, as well as areas where you can improve.
You can start by setting up a Google Analytics account. Then you will be given a tracking code, which you’ll need to add to your WordPress site to start recording data. To view your site’s analytics, you’ll just need to log into your Google Analytics account.
Alternatively, you can view Google Analytics reports right in your WordPress dashboard by installing MonsterInsights. With this plugin, you can track your performance without having to leave your site:
You can also customize which reports are displayed. Additionally, you can set up email notifications so you always know when something important happens on your website.
3. Check Your Buttons, Forms, and Links
Before launching your website, you’ll want to test it to make sure everything is working as it should. For instance, you’ll want to ensure that all of the links on your site direct users to the right place. Broken links can give a poor impression and hurt your credibility.
Additionally, you might want to test your contact forms to make sure that messages submitted through your site are delivered to your inbox. Other elements to check include your menus, photo galleries, and buttons.
Finally, you’ll want to test your website on a mobile device. This is very important, as a large number of users will be visiting your website from their mobile phones. Therefore, you’ll want to make sure that your site is fully responsive and looks good across all devices.
By taking the time to do a thorough check of your website, you can avoid any potential problems down the road. Remember that a glitchy site can reflect poorly on your business.
4. Optimize Your Site for Keywords
Last but not least, it’s important to make sure that your website is optimized for relevant keywords. By doing this, you can increase your chances of showing up in relevant search engine results.
You can use a tool like Google’s Keyword Planner to choose the right terms for your site:
Ideally, you’ll want to opt for low-competition keywords with high search volume. This will give you a greater chance of ranking on the first page of search results.
You can then use a Search Engine Optimization (SEO) plugin to incorporate these keywords into your content. For instance, Yoast SEO helps you optimize each page for specific search terms:
This tool also gives you suggestions for improvement. For example, it will let you know if you’ve used a keyword too many times in your content. This will help you avoid getting penalized by Google.
Yoast will also help you ensure that every part of your page is optimized for your chosen search term. This includes the meta description, page title, and image alt text.
However, it’s important to keep in mind that there are other factors that contribute to your performance in search engines. These include site speed, backlinks, and the overall quality of your content. Therefore, you’ll also want to work on these areas before launching your new website.
Get Ready to Launch Your Website
Launching a website can be an exciting time, but it’s important to make sure you have everything in order before going live. Otherwise, you might run into problems in the future.
In this post, we’ve looked at four essential things you’ll need to do before launching a new website:
- Make sure you have great content.
- Set up analytics to track your progress.
- Check your buttons, forms, and links.
- Optimize your site for keywords.
Do you have any questions about launching your new website? Built By WordPress.com can help you that.