How to Select Content for Your New Website (5 Tips)

How to Select Content for Your New Website (5 Tips)

Building a new website can be an exciting but daunting task. If you’re not familiar with web development, you might feel overwhelmed and confused about where to start or what content to add.

However, there are a handful of key pages and elements you can start with to get your site off the ground. Laying the foundation for your site will make it easier to add more content as you become more comfortable with the process. 

In this post, we’ll discuss the strategies for selecting content for your new website. For each one, we’ll include some actionable tips and suggestions to help you get started. 

1. Research Your Audience

Quality content is not just about creating a well-written article or page. It’s also about understanding your reader and their needs. You’ll want to identify any pain points or interests they may have, so you can ensure that you create website content that can help them resolve their problems or achieve their goals. 

Therefore, it’s important that you do some research in order to understand your audience, their problems, and what you can deliver to them. From navigation bars to images and blog posts, you can control your visitors’ first impression.

If you’re not sure where to start, consider browsing through some of your competitors’ websites. Getting a better sense of what sites successfully attract your target audience can make it easier to brainstorm ideas for your new website design. 

2. Add a Logo, Menu and Social icons

Before putting together the more detailed pages of your website, it’s a good idea to start with some of the non-copy elements. This includes a logo, navigation menu, and social media icons:

Solid web design includes a logo that’s easy to recognize. Your logo is an essential part of your branding and is usually placed in the top left corner of your homepage. It should also be visible on every page on your site.

The navigation menu is an integral part of your homepage. This is where visitors will go to find out more about your company and browse your content. Therefore, your menu should be easy to use and it should provide links to the most important pages on your site. 

We also recommend adding social media icons to your header and footer. This will make it easy for visitors to follow your social media pages and share your content with their followers. 

Many WordPress themes include options to add social media icons on different parts of your site. However, you could also use a third-party plugin such as UltimatelySocial.

If you want help building and creating your website content, Built By has you covered. Check out our services to learn more. 

3. Create Engaging Home, Contact, and About Us Pages

The number of pages you have on your website will depend on what type of business you have and how extensive you want your site to be. However, there are three essential pages that you’ll find on almost every website.

These pages are important for letting people know who you are, what you do, and how to get in touch with you. Therefore, we recommend spending some time perfecting them before launching your site.

The homepage is where all the action happens. It’s the first thing visitors see, and it will determine if someone will browse around or leave the site again. When crafting your homepage, it helps to think from the customer’s perspective. 

Your About Us page should provide some information about your company, including your mission and values. It adds a personal touch to your site and can help improve the trustworthiness of your brand. Storytelling is pivotal for this page.

To keep it interesting, you can use social media quotes, testimonials, infographics, and videos:

The Contact page is also important. You can integrate it with Google Maps to make it easier for users to locate you. If you don’t have a physical address or brick-and-mortar store, you can simply include your email address or phone number.

4. Select High-Quality Images and Visuals

Images are another important aspect of web design. You can use them to break up text on a page, promote your products, or highlight the services you offer.

Images can also create a sense of trust for customers who are unfamiliar with your company. You can use photos that complement each other and work together as part of a cohesive theme for your site’s design.

If you’re unable to hire a professional photographer, there are plenty of platforms you can source images from, both free and paid. For example, you can find free stock-like images on sites such as OpenVerse, Unsplash and Pexels. For more high-quality and unique options, you can sign up for a Getty Images or Shutterstock subscription

5. Add Services and Other Key Pages

Once you have the framework of your site in place, you can begin filling out additional pages. For example, you’ll likely want to include a service or products page to showcase your offerings:

Your Service and Product pages should include clear, detailed descriptions as well as aesthetically pleasing visuals. If you’re listing your services, it’s also a smart idea to include a clear Call To Action (CTA) button and a link to your contact page. 

When you’re first creating your website, you may want to add a single Services page that presents an overview of your offerings. Once your site or business starts to grow, you could create an individual page for each service, where you can provide more details and perhaps include some reviews. 

You might also consider adding a blog. A blog is an excellent way to add depth to your website. You can use it to show customers what goes on behind the scenes. It could also be an effective tool to share your unique voice, highlight what makes your business different and more.

Blog posts present another chance for you to talk directly to customers, build trust, and make them feel like they are part of a community. Plus, it can help with your Search Engine Optimization (SEO)

Let’s Start Building Your Website

Building an attractive and engaging website is vital to the success of your business. However, figuring out which content to add can be stressful. Fortunately, there are a handful of essential pages that you can start with.

To recap, here are five key tips you can use when selecting content for your new website design:

  1. Start by researching your audience and identifying their interests and problems. 
  2. Add important elements such as your logo, navigation menu, and social media icons.
  3. Create an engaging homepage and about us page, and provide contact details. 
  4. Select high-quality images and visuals for your pages. 
  5. Add a page with your services and products, and consider starting a blog. 

Do you want help building your first website? At Built By, we have you covered! Check out our services to learn more.