The Importance of Creating Your Own Website

The Importance of Creating Your Own Website

Almost any person or business can benefit from a website in 2022. Whether you run a small store or work a 9-to-5 job, having your own site offers the perfect way to showcase who you are and what you can offer. The only thing standing between you and the rest of the world is learning how to create your own website.

WordPress makes that process easier than you can imagine. Thanks to this popular Content Management System (CMS), you don’t need to know anything about web development to design a stunning site. 

In this article, we’ll discuss some of the reasons why you should create your own site. We’ll also look at the benefits of having a website. Finally, we’ll talk about how you can use WordPress to launch your new project. Let’s get to it!

Why Have Your Own Website?

When you rely on third-party platforms such as social media or blogging sites to host your content, you lose control over it. With a website of your own, you can decide what content you want to publish, how to publish it, and when.

A website of your own can be anything you want it to be. You can use WordPress to create a portfolio that doubles as a blog. You can use it to sell your products and services online. You can set up community boards, encourage users to talk to each other in comments sections, create a podcast, and much more.

WordPress alone powers 42 percent of the entire web. This means it hosts hundreds of millions of websites, each with a unique purpose. Every month, WordPress websites publish over 70 million new posts and receive more than 77 million comments.

If you want to share your ideas with the rest of the world, or you have a business that you want to grow to its full potential, you need a website. Considering how easy it can be to create one, there’s no excuse not to do it.

3 Ways That You Can Benefit From Having a Website

If you’re not sure about why you’d need a website, here are several reasons why having one can benefit you. 

1. Your Website Can Be Your CV

A comprehensive LinkedIn profile can be impressive. However, if you want to go the extra mile, having a website that showcases your professional accomplishments can help you wow potential recruiters:

The Importance of Creating Your Own Website

You can design your website in any way that you see fit, and choose precisely how you want to showcase your expertise. With a site, you can devote entire pages to case studies, include testimonials from coworkers and former bosses, and more. In our experience, having a professional-looking CV or portfolio will help you raise a lot of interest.

2. You Can Build an Online Business

Every modern business or side hustle needs a website. However, you can also have a business that operates entirely through your WordPress site. For example, you can use the popular WordPress e-commerce plugin, WooCommerce, to launch an online store, selling products that you make or source from third parties:

The Importance of Creating Your Own Website

Controlling your own store means that you don’t have to pay a cut of sales to platforms such as Amazon or eBay. You also get to control the entire sales experience. Plus, you can use your website to sell other types of goods, such as in-person or online services.

3. Create a Voice for Your Community

Websites don’t have to be about turning a profit or advancing your professional life. Some of the best sites in the world are all about community, and providing a safe space for people to discuss particular issues.

With WordPress, you can easily create blogs with comment sections. This enables users to talk about your content and share their own points of view. You can also set up full-blown community websites, including forums, mailing lists, and almost any other feature that you can imagine. 

WordPress.com itself has a very active forum where you can ask questions about technical issues or how to use the software:

The Importance of Creating Your Own Website

As your community website grows, it can become a hub for organizing events, collecting money for charity, and simply enabling people to connect with one another. All that thanks to a simple website.

How to Create Your Own Website: Where to Begin

Knowing what CMS you want to use to create your website is a great start, but there’s a lot of planning involved before you can get to work. Let’s look at some important steps.

Define Your Website’s Goal

Every website has a goal. Online stores want to drive sales, blogs want to get traffic, portfolios are designed to generate leads, and so on. If you’re going to spend time and money creating a website, you need to know what you want to accomplish with it.

Depending on the type of project you want to create, you can have one of the following goals:

  • Drive sales
  • Increase awareness
  • Build an audience
  • Collect leads
  • Connect your visitors

If you’re having trouble defining a goal, think about how your website can benefit you or others. This should help provide you with a clear answer.

Choose the Platform for Your Website

If you’re new to building websites, your best option is to use a platform that simplifies the process, such as WordPress. This CMS enables you to build almost any type of website that you need. It’s also easy to use, even if you’ve never worked on a web project before:

The Importance of Creating Your Own Website

However, it’s important to understand the difference between WordPress.com and self-hosted WordPress. Self-hosted WordPress enables you to download the software and use it on any hosting service that you want.

With WordPress.com, however, you get to use the CMS on a hosted platform. This means that the platform takes care of setting up your site and managing its server, so you never have to worry about performance. WordPress.com also offers built-in marketing and Search Engine Optimization (SEO) tools to make your job easier.

For your first project, we recommend using WordPress.com. That way, you’ll learn how to use the CMS in a secure and fast environment.

Prepare the Copy and Images That You’ll Use

Usually, we recommend that you start coming up with design ideas before you start working on a website. That way, you’ll know what you’re building towards. The same applies to text or copy – you need at least a rough outline of what content you want to include on your website.

For example, if you’re planning to create an online portfolio for your photography, you’ll need to know what images you want to showcase. You’ll also need some text that explains who you are, what services you offer, and what makes you unique:

The Importance of Creating Your Own Website

It’s fine if you don’t know precisely how you want your website to look just yet. You have plenty of time to look for inspiration. Moreover, if you decide to get help, an expert will be able to steer you in the right direction.

Get Expert Help to Build Your Website

Although WordPress makes it simple to create a website, designing pages that look professional and offer advanced features requires a lot of knowledge. You can do it on your own if you have the time and the resources, but sometimes getting professional help can be the right choice.

Thanks to WordPress’ popularity, there’s a thriving ecosystem of developers and designers who can help you build the type of website you want. Built by WordPress.com is a service run by WordPress experts that can help get your project underway:

website design service

To get started, simply fill out a form that outlines your project idea. Then, an expert will get in touch with you to help you figure out how to take that idea and turn it into a website.

Let’s Start Building Your Website Today

Whether you want to write about your favorite topics or sell products online, having your own website is always a good idea. You’ll get full control over the visitor experience, and you’ll be able to modify any aspect of your content. 

Building a website can be hard, but WordPress makes that process much simpler. If you don’t have the time to learn how to use WordPress, your best bet is to find the right experts to help your vision come to life.

Do you have any questions about how to create your own website? Built by WordPress.com can connect you with the right experts and help you get started right away. Fill out our Getting Started form and take the first step! 

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